Who We Are

Run by two longtime journalists and marketing professionals, Bay Roan Creative expertly engages with digital and print media platforms to amplify the voices of businesses. Bay Roan principals Gretchen and Ryan Tipps craft dynamic branded visual products — including magazine, brochure and advertising layouts, billboards and logos — and use vibrant storytelling and information-sharing to leave a positive impression on audiences. Our work translates across both digital and print media, helping you build your business at an affordable cost.


How you say it is just as important as what you say, and a clever and experienced writer will tell your story in a way people will respond to. Perhaps it’s adding a spark to your website, or communicating in a professional, yet conversational, way, or finding that balance between elegance and efficiency in a manuscript, Bay Roan Creative can elevate your communication strategy. We’ve written countless enterprise, news, feature and informational articles, executive letters and B2B correspondences, and our goal will be to help you focus your business and increase its value.



You need professionals who can capture your voice, your vision and your products and services. Through expertly curated images and news updates, we can showcase your business in amazing ways and help you to convey your best self to your target market. Through consistent visuals and insightful messaging, isn’t it great if your clients smile when they think of you? We’re here for that.


Whether you need to build a new website from the ground up or redesign an existing one, we can help. We have served in senior levels of digital media companies for over a decade, and we know the ins and outs of keyword targeting, accessible user experiences and a visual display that, simply, pops. That approach to understanding how audiences approach visual content is rooted in our experience with print publications, where we design company newsletters, marketing booklets, magazines and so much more. If you need it, we can visualize it.

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Meet Our Team

Hi! We’re Gretchen and Ryan Tipps. We live on a small farm in Bedford County, Virginia, with dogs, cats, chickens, goats, horses, and two human children. We’re avid runners and hikers and spend as much time outdoors as possible! We offer a combined 45 years of experience in communications, marketing and design.

  • Professional and ethical
  • Invested in our community
  • Dedicated to helping local businesses thrive
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Gretchen is an ideal creative partner. She takes time to understand your needs and responds quickly with a clear vision and attention to detail.

Carole Tarrant, Virginia Western Community College


“Ryan understands our publication’s message and consistently delivers clear, concise and interesting stories on time. It is a pleasure to work with him.”

Meridith Ingram, SML HOME


“We were so impressed with the coverage you gave our apparel. Your unboxing video is one of my favorite gear reviews ever. It just felt so natural and authentic.”

Amanda Gersh, Dovetail Workwear

Throughout their careers, Ryan and Gretchen, as well as the publications and sections they created, have received awards from a wide number of organizations, including the Virginia Press Association, the Virginia Farm Bureau, the American Agricultural Editors Association, the Livestock Publications Council and various local media outlets.
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